Australia Post x Beyond Blue postcard campaign
4 million prepaid postcards were distributed to rural areas in Australia in a campaign encouraging people to stay connected and talk to each other about mental health.
The client wanted an artwork that aligned with their theme of connection, while also looking beautiful enough for people to either keep or send to someone they love. I illustrated a landscape that features multiple rural settings (eg coastal, farmland, mountain, desert, small towns) all merged together to show connection over distance.
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All art © Jessica Cruickshank unless otherwise credited.