Australia Post x Beyond Blue postcard campaign

4 million prepaid postcards were distributed to rural areas in Australia in a campaign encouraging people to stay connected and talk to each other about mental health.

The client wanted an artwork that aligned with their theme of connection, while also looking beautiful enough for people to either keep or send to someone they love. I illustrated a landscape that features multiple rural settings (eg coastal, farmland, mountain, desert, small towns) all merged together to show connection over distance.

Process & sketches →

Client: The Monkeys / Australia Post
AD: Gabe Woodmansey

Illustration for a postcard showing features from different types of landscapes in once scene
Alternate colourway of postcard illustration

Let's work together!

I am represented by Jacky Winter worldwide. If you have a brief for me, please contact them or email

All art © Jessica Cruickshank unless otherwise credited.

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