Lettering for BWS campaign
BWS is one of Australia's largest liquor retailers. For this national campaign, designed to "focus on Aussies’ everyday connections made while sharing a drink with loved ones", I was asked to create a friendly and approachable handwritten lockup for use across digital, print, outdoor, tv and more. The final lockup was first rendered in marker, then scanned and vectorised.
Client: 1440 (M&CSaatchi) / Beer Wine Spirits Australia
AD: Sionen Adijans
Sketches
In-situ example - screenshot from TV commercial
More to see:
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I am represented by Jacky Winter worldwide. If you have a brief for me, please contact them or email info@jackywinter.com.
All art © Jessica Cruickshank unless otherwise credited.