Lettering for BWS campaign

BWS is one of Australia's largest liquor retailers. For this national campaign, designed to "focus on Aussies’ everyday connections made while sharing a drink with loved ones", I was asked to create a friendly and approachable handwritten lockup for use across digital, print, outdoor, tv and more. The final lockup was first rendered in marker, then scanned and vectorised.

Client: 1440 (M&CSaatchi) / Beer Wine Spirits Australia
AD: Sionen Adijans

Sketches

In-situ example - screenshot from TV commercial

More to see:

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