Lettering for BWS campaign

BWS is one of Australia's largest liquor retailers. For this national campaign, designed to "focus on Aussies’ everyday connections made while sharing a drink with loved ones", I was asked to create a friendly and approachable handwritten lockup for use across digital, print, outdoor, tv and more. The final lockup was first rendered in marker, then scanned and vectorised.

Client: 1440 (M&CSaatchi) / Beer Wine Spirits Australia
AD: Sionen Adijans

Hand lettering of


BWS sketch option 1
BWS sketch option 3
BWS sketch option 2

In-situ example - screenshot from TV commercial

Screenshot from BWS

Let's work together!

I am represented by Jacky Winter worldwide. If you have a brief for me, please contact them or email info@jackywinter.com.

All art © Jessica Cruickshank unless otherwise credited.

Back to top Arrow